It strengthens the Bologna center of the automotive sector: le due manifestazioni puntano a consolidare la leadership in Italia ed a ricercare nuove opportunità di sviluppo sui mercati esteri
Motor Show – Salone Internazionale dell’Automobile ed Autopromotec – Salone Internazionale di Attrezzature e Prodotti per l’Industria Automotive, le due maggiori manifestazioni fieristiche internazionali del settore automotive organizzate a Bologna, hanno siglato oggi un accordo di collaborazione per promuovere le rassegne in Italia e all’estero.
Il memorandum d’intesa è stato sottoscritto a Rimini Fiera in occasione della sesta edizione di My Special Car Show - Salone dell’Auto Speciale e Sportiva, da Giada Michetti, amministratore delegato di Promotor International S.p.A. e da Renzo Servadei, amministratore delegato di Promotec S.p.A.
Come noto, la società organizzatrice del Motor Show di Bologna e di My Special Car Show di Rimini è stata acquisita lo scorso anno dal gruppo francese GL events, azienda leader mondiale nell’organizzazione di eventi, nella gestione di quartieri fieristici e nella fornitura di servizi, che può contare su oltre 3.000 addetti e più di 80 sedi in 13 diversi Paesi. Attraverso tale acquisizione il Motor Show di Bologna, uno tra i saloni dell’automobile più visitati al mondo, ha avuto la possibilità di inserirsi in una organizzazione internazionale con straordinarie potenzialità. Autopromotec, wholly owned by the trade associations and AICA AIRP (Italian Association of Manufacturers and the Italian Association Autoattrezzature Retreader
tires) came to the 23rd edition two years, has achieved extraordinary success in 2007, making it the most specialized international exhibition of equipment, products and services for the automotive industry. The reviews have not established a case in Bologna, home of motoring passion, that with this agreement sees further strengthened its role as a hub for the industry.
The agreement between the two events, which cover different but complementary areas of the automotive industry - one aimed at the general public, the other professional user - aims to strengthen its leadership in Italy and to seek new development opportunities in foreign markets.
The agreement aims to create a table to study institutional synergies that enhance the engineering vocation of the territory, in order to increase the number of visitors and create new business opportunities, with particular attention to foreign countries. At the international level, the agreement provides for forms of collaboration to study together with the fair in Bologna. In addition, the exhibition sites and exhibitions offered by the group GL events (ranging from Eastern Europe to South America, the Far East to Canada) along with excellent organizational skills and know-how of Promotor International Exhibition and Promotec, allow to express hitherto unexplored potential in these markets.
Commenting on the signing of the agreement, the CEO of Promotor International, Giada Michetti, said: "We are very pleased with the agreement of the organizers Autopromotec that, thanks to the synergies that can be created with a large group GL events which can offer outstanding opportunities to give even greater emphasis on our experiences at the international level. "
Renzo Servadei, CEO of Promotec, has a turn said: "Autopromotec is the most specialized exhibition event in all sectors of the automotive aftermarket. We believe our experience and network international association that supports the event, joined the exclusive format of the Motor Show, can offer excellent opportunities for collaboration with the Italian and international institutions. "
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