Tuesday, September 23, 2008

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succeeds Bivongi




Carry this launch Ansa:

(ANSA) - BIVONGI (REGGIO CALABRIA), 22 SET - A Bivongi, the pastor left the procession in protest and returned to church, then chase his critics. During the procession, the band is placed behind the statue of the Virgin Mary and the parish priest, Don Francesco Rutigliano, leaving the procession with the faithful. Then when some of them returned to the church for the Eucharistic celebration, challenge his gesture rants from the pulpit and the pastor of the church hunt them. The mayor criticized the Riggio happened.


The story is incredible, especially for not accustomed to the reality of the smaller towns. Being directly involved in this matter - Bivongi is the birthplace of my family and is the only place where I can find a minimum of my roots - I just wanted to express my regret to an ugly page in history - now ancient - of this beautiful country. Fa species to see a launch in the agency, which show so heavy conflict within the soul of a country like Bivongi button.
of the facts I present a partial view, although not exactly seem to be emerging motivations "of faith" on what happened.
It did not, partly because the country risks a stigma that does not deserve.

For those wishing to learn more Bivongi, beyond what has happened, discovering unspoiled nature and deeply rooted in tradition, can be found:

www.bivongi.com

http://it.wikipedia.org/wiki/ Bivongi
http://www.cannarozzo.it/
http://www.bivongi.eu/

Sunday, September 21, 2008

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There are no words




The shameful performance in anticipating the Olympic Reggina (3-0 for Roma) has no excuse whatsoever .
I hope you remember at the end of season figures Barbine this company there shall be some time. "But we are saved each year - some may say. I'm fine, but the dignity of a fan and a city is priceless.

Friday, September 19, 2008

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Calabria and the Azzurri

After the sad return from the Austro-Swiss European, the Italian team has added to its carnet a new sponsor. A sponsor this particular time, not bars energizing or big energy companies, but a public body. The Region of Calabria.
Financing of € 8 million to the South African World Cup 2010.
considerations apart in terms of pure marketing - Italy is World Champion and of course the partnership leverage this added value (ergo high costs) and, in my opinion (but I hope to be proved wrong), you set up a little difficult to repeat that win-win situation (failure to return on investment), it also configures the retention because the brand image of the region (highly impaired) hardly approaches to sporting events will not continue, as the activities of the national high-risk failure due to the volatility the subject sponsored (qualifies or does not qualify? and if you qualify, come to where?).
How much more must be added in order to demonstrate - in my opinion - the futility of this sponsorship? If the Calabria had an image equal to that of the Ruhr or Catalunya, I would have undoubtedly approved of such choices.
The problem - according to my opinion - is yet another initiative "megalomaniac" and incapable of planning more comprehensive, consisting of careful strategic planning and a more integrated approach on many levels (communication, promotion, infrastructure, institutional reform, common morality, etc...)
For President Loiero the initiative aims to promote "the positive image of Calabria"
the problem lies here: we talk too much about image and not about communication, transparency, multi-channel layering approach, strategy.
We face the new case Toscani Calabrian sauce: in many criticized the campaign.
Personally, I saw something good in that creative project, aimed at the defeat of entrenched stereotypes towards Calabria and Calabria. The problematic aspect, however, still resides in the fact that once an image campaign is unlikely to have happened if not supported and engaged in a broader strategic plan. To all
these conditions are not rosy adds an investigation by the finding of 'European Union: the money from the sponsorship funds come from the European and probably should have been allocated to other areas (including one of the marinas).
The flaps in the coming months.
Meanwhile let's enjoy this first place in the qualifying round, especially after the victory against the tough Cyprus, again demonstrating the uniqueness of the conquest of the Cup, in one unforgettable night of July 9, 2006.